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Research & consultancy

Fullrun provides a fast-turnaround consultancy service for agencies working on competitive pitches in the tech and telecoms industries. We also collaborate with
in-house marketing teams who want to refine, or revolutionise, their messaging and positioning.

Fullrun helps agencies and marketers to develop a fast-flowing stream of ideas for maximizing the impact of marketing strategy. Our service is underpinned by a four-part research process:

  • We investigate business realities, "official" corporate messaging and media perceptions in forensic detail.

  • We look for credibility gaps and poor alignment across these three areas of operation.

  • We tell you which parts of your (or your potential clients') messaging work well, and which don't.

  • We make recommendations for maximizing creative and tactical success.

    Since the launch of Fullrun's research and consultancy service in 2005, we have worked on the messaging and positioning of the following brands:

  • 3Com
  • BEA Systems
  • BT
  • Cable & Wireless
  • Computer Associates
  • Ericsson
  • Hewlett-Packard
  • Microsoft
  • Motorola
  • Novell
  • Symbian
  • Sony


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